On The Job By Anita Bruzzese How To Protect Your Personal Brand When Your Companys Reputation Sucks

On the Job by Anita Bruzzese Helpful data and recommendation from America's favorite office columnist Monday, March 30, First off, fantastic publish! My contributions can be that AIG staff want to comprehend they canNOT repair their company's previous...however that firm does NOT stand for their OWN personal values. Always present yourself as your OWN model, not offshot from a corporate entity. Barbara, Hopefully, the lessons of Enron -- and now AIG -- might be constructive ones for many individuals. They will lastly understand that not solely is it well worth the effort to promote a private brand, however it's crucial. Thanks for your remark. Anita As all the time thanks for the thought stimulus. Makes for an interesting dialogue and unfortunately a problem that a couple of others are going to face - be it the largesse of an AIG or simply the shortage of forsight of a GM or Chrysler. I would think Rick Waggoner at GM goes to face a challenge or two at his subsequent set of interviews! Unfortunately for most the poor corporate model is going to taint the individual far more than the opposite means around. Dan talks a couple of private brand destroying a company brand - that would be in a very few cases the place the private model is the corporate model. Tips for those affected: 1. Build up a key achievements and strengths document that carries testimonials and endorsements from those outside of the tainted group. Suppliers, clients etc who thought you did a great job will probably carry extra weight than a reference from Jeffrey Skilling! Get those endorsements up on your LinkedIn and Naymz profiles too. 2. Identify your core values and ensure that you are projecting those clearly and strongly in your interactions with potential employers. Show that you simply stay your life by your own moral code not a companies values. It's nice to align your self with the company values and search for like minded companies - but it could only go so far - after all one of Enron's values was Honesty! three. In an interview draw the company group chart and talk in regards to the impacts and relationships you had there. Make it concerning the success and influence you had on folks, much less in regards to the affiliation with poor corporate decisions. Just my toonies worth Paul, Great ideas! I assume the key is that we have to understand that we must all the time be proactive in our profession management. Too many individuals waited until they have been laid off (or near it) before they started using LinkedIn, or attempting to community in different ways. It needs to be like on-going car maintenance -- if you neglect it too lengthy, you're going to find yourself with a very mess on your hands.